Following closure in in July 2016, the Sethi family, behind JKS Restaurants and London venues such as Gymkhana and Brigadiers, were amongst a private investor syndicate which took over this site for a gastro-pub concept. A licence was granted in 2021 to The George London Limited and the venue finally reopened in late November 2021. The interior renovation was carried out to a high standard and the ground floor bar gives a “quintessential British pub experience”. See the detail on the CAMRA Heritage website.

Prices here reflect the ambience. Sister pub to the Cadogan Arms in Chelsea and Hound in Chiswick.

The George was within the Estrella Damm Top 100 gastropubs awards 2024. Following a management buyout of JKS, from Dec 2025 the new operator is Ardent Pub Group.