In the heart of the theatre district, just round the corner from the Lyceum Theatre (and built on the site of the original Lyceum Theatre that was destroyed by fire on February 16th 1830, and having a remarkably similar facade), occupying two levels. The lower level is classic Sam Smith's with impressive lanterns at front, wood panelling, and has five bays each for four people along the left side, with the bar on the right and more seating beyond. The comfortable lounge upstairs also has a bar, only manned at very busy times and is generally occupied by those taking meals; and is quieter than downstairs. Courtyard at rear. A wide ranging clientele is served, from locals to tourists walking the Strand, to the theatre crowd. Called the White Horse until 1840, the present pub dates from 1906. Patrons should note that there is a strict "no swearing" policy in Samuel Smith's establishments. Also by decision of the brewery owner, customers may not use mobile phones (except for payments), laptops or similar inside the pub; tablets and iPads are prohibited inside or outside. The brewery's policy is that its pubs are for social conversation person to person.